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Our Why
Who doesn’t love the great state of Wisconsin? However, there are misconceptions about our flagship university, UW–Madison. And we know there’s no better way to share the truth than to get out there, hit the road and talk to people over a delicious scoop of ice cream. So in the summer of 2017, the Wisconsin Alumni Association launched our first-ever mobile tour across the state. Today, we’re driven by a love for the residents of Wisconsin and our desire to share the impact of our journey together across the state.

MEET OUR SWEET RIDE
Introducing Randall M. Scoops
The van, the myth, the legend. This summer, keep an eye out for the UW–Madison crew, and Randall, our rehabbed 1957 International Harvester metro van, who are crisscrossing the state — serving up the cold, hard facts alongside amazing flavors of Babcock ice cream.